VinylPlus – the European PVC industry’s voluntary commitment to sustainable development

On 22 June 2011, the European Polyvinyl chloride (PVC) industry launched VinylPlus – a new voluntary commitment to enhance the sustainable production and use of PVC by 2020. It’s no secret that PVC is a controversial material that has both critics and supporters, so when an entire industry consortium mobilises around a voluntary commitment such as this, it is surely a positive sign that sustainable development is being taken seriously in the board rooms of major corporations. Lifting the level of ambition. On top of this, the VinylPlus initiative represents an expanded scope and level of ambition over prior efforts. Targets are derived from The Natural Step System Conditions for sustainability, and build on our previous work in the sector (see links below). Over the last two years, through a series of activities, The Natural Step has worked with the Board of the initiative to review and map out the challenges for PVC, offer capacity building workshops, gather stakeholder views and provide recommendations on the formulation of the new industry charter. Applying the Framework for Strategic Sustainable Development We used the ABCD planning process to help industry leaders apply the framework and arrive at the priorities. We did this by first beginning with a vision of where the industry wants to head, identifying challenges that must be overcome, generating ideas on what needs to be done and finally arriving at priorities and targets for the period to 2020. Engaging stakeholders Before deciding on the priorities and actions to be undertaken we contacted 113 stakeholders across Europe on behalf of the board of Vinyl2010 with a briefing on the challenges we...