Scandic Hotels is the largest hotel operator in the Nordic region, and one of Europe’s most successful hotel chains. The company operates over 145 hotels in nine countries – and hosts about eight million guests annually. Scandic has been working with The Natural Step (TNS) since 1994, when Scandic encountered economic problems and was looking to refocus its business.
The company decided to build a strong brand around sustainability that employees could be proud of and guests could identify with. TNS helped Scandic develop a plan to move systematically towards sustainability. What started as a dialogue with employees, led to suggestions that resulted in a substantial reduction in energy and water consumption per guest night (17% and 14% respectively from 1996 to 2006). CO2 emissions have been cut by 30% and Scandic has the ambitious targets of reducing CO2 emissions by an additional 50% by 2011 and eliminating fossil fuel emissions altogether by 2025.
Scandic Hotels’ sustainability work has directly impacted millions of hotel guests and engaged Scandic’s 5,700 employees in sustainability. The company’s commitment to sustainability helped create a stronger corporate culture, improved operational efficiency and saved the company 18 million Euros (more than $23 million USD).
For more, view their ‘Better World’ campaign on their website.
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